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  • Two Minutes with Dax Callner: “Human Interaction Above All Else”

    Two Minutes with Dax Callner - Human Interaction Above All Else

    MeetingsNet recently spent two minutes with GES’ Chief Strategy Officer, Dax Callner. Dax shared his thoughts on the future of corporate events and helping corporations better understand the importance of event marketing.

    Read the full interview on MeetingsNet.

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  • Your top 7 exhibiting questions answered

    top 7 exhibiting questions answered 2

    Last month we exhibited at the AEO Exhibitor Masterclass in Glasgow. We had a great time meeting everyone who attended, passing on our knowledge and expertise to help exhibitors get the most out of their next event. Part of our campaign around our presence at the Masterclass was #AskGES – where we encourage potential exhibitors to pen their most pressing questions to be answered by our team of experts.

    We received a great response, so a big thank you to everyone who contributed. After the event, we took your questions and selected the top 7 to be answered by our team. So, with no further ado, we can now share the answers with you. I hope you find these answers helpful and, if you have further questions, please Tweet us @GES_EMEA with the hashtag #AskGES!

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  • Industrial Design for Events – What’s Old is New Again

    Industrial Design for Events – Whats Old is New Again

    Design trends come and go. Some stay and become timeless classics – others become nostalgic talking points where we all try to point the finger at the culprit who came up with idea (the mullet, anyone?)

    Architectural design trends tend to be based on the state of the world at the time they are created – living in Sheffield [England], I see lots of post-war concrete tower blocks that were created for quick, cheap housing after the war, for example. Today, post economic meltdown, we have a new appreciation for fix, replace and reuse. Old barns are becoming homes and shops, old factories are being transformed and repurposed into apartments, reclaimed railway sleepers make great shelves, and so on. These specific examples are what we refer to as “Industrial Design” or “Industrial Chic”.

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  • EuroShop 2017: An event marketer's dream

    Euroshop 2017

    From March 5th, over 100,000 professionals from some of the biggest brands in the world will be descending on Dusseldorf for EuroShop 2017. EuroShop is a huge event that runs every three years, showcasing the latest breakthroughs within visual merchandising, retail marketing and more. With innovations in store design, event stand architecture, visceral event marketing, visual merchandising and a virtual attendee experience from the moment you walk through the door; EuroShop appeals to a wide range of audiences. And while a significant proportion of the show is geared towards retail marketing, most (if not all) of the great work on display can be easily transferred to use in events - so why not head along and steal some ideas? After all, event marketing trends generally follow retail marketing trends in short order.

    Events need to offer a unique attendee experience. Attendees want to be ‘wowed’ when they walk onto a show floor. They want to walk into a lively, thought-provoking environment where they’ll meet like-minded professionals, build strong client relationships and learn new things.

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  • National Geographic’s “Earth Explorers” Exhibition Lands in Nation’s Capital

    National Geographics Earth Explorers Exhibition Lands in Nations Capital

    Have you ever wondered how you would survive while studying polar bears in the Arctic? Or perhaps how scientists live in the rain forest?

    National Geographic’s “Earth Explorers” traveling exhibition aims to put visitors into immersive, interactive situations that answer those types of questions and more. Visitors experience things like a dimly lit tent showing what an outdoor lab might look like and a replica cabin from an icy polar expedition. Or step into the basket of a hot-air balloon that virtually carries you over the African savanna.

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  • Immerse Your Attendees With Intuitive Touchscreen Technology

    Immerse Your Attendees With Intuitive Touchscreen Technology

    Most event marketers or exhibitors understand the importance of engaging with their attendees. But what if you took the plural “attendees” and started using only the singular form “attendee”? Imagine the impact your event would have if you were able to put your focus squarely on each individual person. One thing is certain: you would have a captivated, loyal audience and the opportunity for a serious competitive edge.

    With the help of touchscreen and intuitive interface technology, like the solutions from MultiTaction®, it is getting much easier to give your attendees the individualized attention they deserve.

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  • Challenge Accepted! Bringing ‘The Swamp’ to Life with 3-D Pixel Mapping

    Challenge Accepted Bringing The Swamp to Life with 3-D Pixel Mapping

    When the University of Florida wanted to do something spectacular to kick off a basketball game against their SEC rival Kentucky Wildcats, they knew it would have to be BIG. Well, it just so happened that ON Services had been pitching ideas to the university athletics marketing team. When they finally got the green light from the administration, their first call was to us.

    Before the team stormed the court for the February game, the UF Athletic Association debuted a one-of-a-kind pregame on-court projection show that brought the crowd to their feet and left fans busily chattering about it on social media.

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  • Webinar: Event Technologies that Engage, Excite and Inform

    trend-tracker-webinar-february

    Join GES’ David Saef for our latest Trend Tracker webinar on event technology trends. In this webinar, you will learn and how to implement these technologies to engage, excite and inform your event or exhibition attendees.

    Trend Tracker: Event Technologies that Engage, Excite and Inform

    February 24, 2017

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  • Inspired by Chaos

    Inspired by Chaos

    “We’re gluttons for chaos; visual, audio, sensory, social. Not only do we welcome it, we often actively seek it out.”

    Jeff Janes, GES Creative Director, shares his experiences working with creative partner IDEAS on the Future Flight and Houston LIVE experiences at Super Bowl LI.

    Jeff talks about his methods for dealing with the chaos that is often inherent to the creative process for event planning. Having the awareness to filter the input, absorb what’s important and use that information to inspire new ideas are key to Jeff’s process.

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  • The Human Factors Leading to Higher Event Effectiveness

    The Human Factors Leading to Higher Event Effectiveness

    We all want to be actively engaged with experiences that mean something to us personally or professionally. These are the events in our lives that lead to great stories people want to hear and that make memories we cherish long after the occasion ends. Our professional events should have the same impact. Events and exhibiting are people businesses. Anything that emphasizes and appeals to each individual’s humanity produces authentic engagement and deeper meaning for all involved.

    GES MarketWorks asked corporate marketing leaders, brand managers and event marketers about their event objectives. Revenue, Enhanced Customer Interactions and Brand Awareness topped the charts,essentially tied with about 70% of responses. Corporate responders reveal logic that should penetrate all event strategies and planning. Several factors lead to higher event profitability and success, engagement (enhanced customer interaction), brand awareness and personalization.

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